Your Data, Your Strategy
ddi consultancy draws on industry specific data to create marketing strategies, customer experience strategies and customer service training for the international education sector, adding value to businesses and improving customer service.
And this is how we do it.
Customer Experience (CX)
How do your customers interact with your brand, and is it consistent across platforms?
Your CX is defined by how customers feel about those interactions over time, analysis and alignment will create more positive outcome for customers
Content Creation Strategy
All your online content is for the benefit of your customers, can google read it too?
The more valuable content you publish the greater validity you are granted by search engines. SEO for those in the know!
Target Audience Profile
Do you know where they hang out, online, off line and behaviour patterns?
Knowing your ideal audiences’ values, attitudes, interests and lifestyle facilitates tailored messaging and stronger connections.
Funnel Conversion Management
Are your leads converting to the next stage, or are they seeping away unchecked?
Interpreting your CRM data and developing lead nurturing strategies can optimize your existing marketing efforts and identify conversion pain points
Competitive Frame Analysis
What do we know about the marketplace and your barriers to entry?
Identifying your competitors strengths and understanding your challenges through business development tools allows you to solidify your offering
Lead Generation Strategies
Now your perfect client has been identified, lets work out where they hang out.
Getting your client’s attention and encouraging action requires systematic planning, authentic content creation, data management and analysis
Hi I’m Victoria, an independent consultant with 10 years’ experience in international education marketing and a MBA in digital marketing, placing customers at the centre of your business growth strategy.
REASONS TO ENGAGE A MARKETING CONSULTANT
EXPERTISE & SPECIALITY
Broad experience provides insights and tailored solutions aligned with business goals. Beneficial for companies looking to supplement existing skills to achieve specific objectives
COST EFFICENCY
Pay for the services and expertise you need, avoiding the costs associated with permanent staff, accessing high-quality marketing services without significant financial commitment
FLEXIBLE & ADAPTABLE
Quickly pivot strategies, incorporate emerging trends, and adjust campaigns based on market shifts. Agility is beneficial in fast-paced industries or during periods of significant change
OBJECTIVE ASSESMENT
Ability to objectively evaluate current strategies, identify areas for improvement and offer innovative solutions. This objectivity is crucial for uncovering blind spots and challenging the status quo
TIMELY EXECUTION
Fixed-term contracts have well-defined timelines, ensuring a focused and timely approach to achieving objectives, working on tight timelines and delivering results within defined scopes
