What do you need?
We offer three areas of consultancy, they can be delivered independently, in combination, or the full package. One, or all of these services will support your business growth, but we all know good things come in threes!
Marketing Strategy
This is like mining for gold, except I’m looking for data
A week with your business
and we’ll have everything we need to claim your space
Professional Development
I come to you to deliver an interactive workshop
Training with toolkits
facilitating ongoing post course research
Customer Experience Strategy
Best served alongside the marketing strategy!
A week with your business
A strategy that ensures high quality customer experience
Marketing Strategy - Overview
Development and presentation of the marketing strategy takes approximately three working weeks, depending on the size of the organisation and will include onsite observation, information gathering and meetings with staff over five working days. Post delivery, weekly check-ins are included, a more robust service to support implementation of the strategy can be incorporated. The client is responsible for the consultants travel and accommodation expenses at pre-agreed market rate.
Monitor and Adjust
Regularly monitor the performance of your marketing strategies and be ready to adapt. Digital marketing is dynamic, and staying agile allows you to capitalize on emerging trends and adjust to shifts in consumer behavior.
Digital Optimization
Ensure your website and digital content are optimized for mobile devices. With an increasing number of users accessing information via smartphones, a mobile-friendly experience is crucial for user satisfaction.
SWOT Analysis
Evaluation of the company's Strengths, Weaknesses, Opportunities, and Threats. Identify what sets the company apart and areas that need improvement, allowing for a holistic understanding of market position.
Content Creation
Content remains king in digital marketing. We’ll work together to build a strategy and create high-quality, relevant, and engaging content that adds value to your audience: Blog posts, videos, infographics, and more.
Leverage Data Analytics
Explore all available analytics to provide insights and measure campaign and effective CX performance. Analyzing data provides insights into what's working and what needs adjustment, enabling data-driven decision-making.
Define Objectives
Establish specific, measurable, achievable, relevant, and time-bound (SMART) objectives. These objectives will be aligned with the overall business goals and provide a roadmap for the marketing strategy.
Target Audience
Refine your customer personas to ensure a deep understanding of your target audience. This knowledge will guide the development of personalized and effective marketing messages that resonate with your customers.
Marketing Channels
Develop omni-channel experience across social media channels, content marketing, email campaigns, SEO and paid advertising to provide consistency. We’ll tailor your strategy to the platforms most relevant to your audience.
Professional Development
Best Practice Training Programs
Depending on the size of the organisation, each program is typically conducted over two full days, with in person trainer. The client is responsible for event location sourcing and costs plus the trainers travel and accommodation expenses at pre-agreed market rate.
Facilitated by an industry expert this program provides evaluations, development plans and resources to focus your marketing and branding efforts providing participants with up-to-date insights into the ever-evolving landscape of marketing, ensuring they stay abreast of the latest trends, technologies. Practical knowledge and real-world case studies offer invaluable learning experiences. This training facilitates hands-on learning, allowing participants to refine their skills and apply newfound knowledge directly to their work ultimately contributing to personal and organizational success.
Marketing, Branding and Enrolment Toolkit
A training program focusing on improving communication, empathy, problem-solving, and conflict resolution skills, enabling representatives to handle diverse situations with professionalism specific to the international schools' sector. Facilitated by an accomplished trainer who has worked for the world's largest education companies.
Investing in customer service training pays off by creating a customer-centric culture, elevating the reputation of the business, and ensuring long-term success in today's competitive market where exceptional service is a key differentiator.
Customer Service Training
Customer Experience (CX) Strategy Overview
Customer experience (CX) spans all of the interactions between a business and its customers. In a busy marketplace where similar products are on offer, your customer service delivery could be your differentiator. Underestimate its power at your peril as this is a data rich area that will drive decisions to impact your bottom line. The strategy is designed to identify areas of improvement and implement plans that ensure positive, high-quality customer experiences. This service requires two working weeks, recommending a minimum of one week onsite. The client is responsible for the consultants travel and accommodation expenses at pre-agreed market rate.
Customer Centric Culture
Instill a customer-centric mindset throughout the organization. Ensure that all employees, from frontline staff to executives, understand the importance of prioritizing customer needs and satisfaction.
Leverage Technology
Embrace technology solutions such as chatbots, AI-driven customer service, and CRM systems to enhance efficiency and provide a more personalized experience. Automation can also free up human resources for more complex customer interactions.
Respond Promptly
Timely responses to customer inquiries, whether through email, social media, or other channels, demonstrate attentiveness and a commitment to customer satisfaction. Implement systems to handle customer queries promptly.
Monitor Social Media
Stay vigilant about your social media presence. Respond to customer comments, both positive and negative, and use social media as a tool for engagement and relationship building.
Customer Journey
Map out the entire customer journey, from initial awareness to post-purchase interactions. Identify touchpoints and moments of engagement to gain insights into customer behavior and expectations.
Customer Feedback
Actively seek feedback from customers through surveys, reviews, and social media. Analyze this information to understand areas for improvement and address pain points in the customer experience.
Employee Training
Invest in ongoing training for employees to enhance their customer service skills. Well-trained staff can provide a positive and knowledgeable customer experience, contributing to customer satisfaction and loyalty.
Multi-channel Strategy
Offer a consistent experience across various channels, including online platforms, social media, and in-store interactions. Ensure consistency in messaging and branding to create a cohesive customer experience.